Jury’s comments: Very graphical and stereotypical. Devoid of dignity to those suffering. They're really bringing back the 80s with this video. This ad shares the same problems as the Africa Famine Appeal by DEC. Context of 'we're doing well, you selfish people'. But it offers some context and a bit of detail.  Humanitarian crises are difficult though.

Jury’s comments: This is a video is about Ed Sheeran. It’s literally poverty tourism. The video should be less about Ed shouldering the burden alone but rather appealing to the wider world to step in. Massive improvement in the end. But is Ed Sheeran willing to pay for the boy's housing forever? What an irresponsible thing to do, and for this video to glorify that is terrible.

Jury’s comments: It is surprising to see the "white spokesperson trope" in a development video published in 2017. The video offers no political context, it’s close to "poverty porn" and of people waiting to be saved. How is the long-term issue addressed? Awful.