Radi-Aid is an annual campaign created by the Norwegian Students’ & Academics’ International Assistance Fund (SAIH). 

The goal with Radi-Aid IS TO challenge the perceptions around issues of poverty and development, to change the way fundraising campaigns communicate, and to break down dominating stereotypes.

Welcome to our site!

Aid recipients call for more dignity and diversity

“Radi-Aid Research” reveals how aid communication is perceived in six African countries.

Ten questions to consider

When using images of people in your campaign

Which image do you prefer?