Polls are now closed and the winner of the 2017 Rusty Radiator Award has been announced! Congratulations to Comic Relief and "Ed Sheeran Meets A Boy Who Lives on the Street".
Copy of Ed Sheeran Meets a Little Boy Who Lives on the Streets – Comic Relief
Jury’s comments: This is a video is about Ed Sheeran. It’s literally poverty tourism. The video should be less about Ed shouldering the burden alone but rather appealing to the wider world to step in. Massive improvement in the end. But is Ed Sheeran willing to pay for the boy's housing forever? What an irresponsible thing to do, and for this video to glorify that is terrible.
Copy of Tom Hardy Appeals For You To Donate To Yemen Crisis – DEC
Jury’s comments: Very graphical and stereotypical. Devoid of dignity to those suffering. They're really bringing back the 80s with this video. This ad shares the same problems as the Africa Famine Appeal by DEC. Context of 'we're doing well, you selfish people'. But it offers some context and a bit of detail. Humanitarian crises are difficult though.
Copy of Africa Famine Appeal 2017 – DEC
Jury’s comments: It is surprising to see the "white spokesperson trope" in a development video published in 2017. The video offers no political context, it’s close to "poverty porn" and of people waiting to be saved. How is the long-term issue addressed? Awful.
The winner of the 2017 Golden Radiator Award has been announced! Congratulations to War Child Holland and "Batman".
Copy of Batman – War Child Holland
Jury’s comments: What a powerful video! Our heroes are never too far away from us. They give us strength, hope, peace and the drive to strive for the best. One thing this video did a really good job of was showing the kid as a kid. The children are dependent on their parents/guardians. Effective humanitarian crisis imagery.
Copy of Biggest Unboxing Surprises EVER - Save The Children US
A very good campaign. Taking a social media trope and doing something different with it. Offers some stats, some context. Blatant reminder of the different worlds children live in. And these could invite compassion from them and their parents to help. It’s also educative in a way.
Copy of I Must Not Make Assumptions - Ba Futuru / Oaktree
Jury’s comments: This video skews away from the typical depiction of poverty. Really interesting approach--building in the criticism of poverty porn videos to the actual content. Being able to follow a train of thought makes viewers think more about what they're seeing. We think it's quite a creative approach.
Copy of True Freedom - Rescue Freedom
Jury’s comments: A touching video. The camera technique was quite interesting and made the video seem less "produced" and more personal. We liked how it showed her journey from getting out of sexual slavery and healing overtime. It shows the good, the bad, and the ugly. All of the messy healing process. It's quite human. It's nice to see this in a development video, although it’s unclear if it’s actors or genuine people affected by the issue.
Radi-Aid - Africa For Norway
Material and award is made by: SAIH - The Norwegian Students' and Academics' International Assistance Fund