Golden Radiator Award 2015

ury’s comments: Child marriage is usually presented in such a simplified, unuanced and dramatic way. With this video, they have done an amendable job in taking a complicated issue and presenting it in a different, informative and engaging way. It shows the girl herself, her father and her teacher in a way that enables you to see the complexity of the issue. David Girling says: “This film made me feel hope for the future and proud of the father who was prepared to listen to others and look forward and challenge tradition.” Rafia Zakaria says: “It shows the community as active and that they are all connected in ending child marriages.”

Jury’s comments: There is still a lot of taboo when it comes to topics related to sanitation, as many perceive it as distasteful and it is something a lot of people feel uncomfortable talking about. Hence, this is a great video that helps raise awareness about menstruation and the challenges in accessing clean toilets and toilet paper women in less privileges areas face on a monthly basis. Very funny and therefore very shareable.  Also, a very good video for raising awareness about WaterAid’s overall work, which is concerned with the access to clean water and sanitation.

Jury’s comments: It is difficult to engage people about Syria, because it is so complex, and there are so many stories in the media depicting Syrians as passive and helpless. This ad is graphic and it presents the difficulty of the situation in a very real way. Many organizations put their donor audience as number one priority. However, through this ad, they are trying to be more true to their issue, rather than to their audience and possible donors.