Videos nominated for the Rusty Radiator Awards 2013
Plan Norway: Stian Blipp in Zambia
Jury's Comments : I'm not often without words. But, maybe words aren’t that important. Words alone don’t change the future. Actions change the future. In this
video, Plan Norway has chosen to involve Stian Blipp to raise money in a rather
bizarre ad reminiscent of 1980s charity fundraising. Promising a simplistic
solution to the problem they are presenting, without giving any real
information about the process regarding the project. It may seem harmless to
show another white male celebrity cradling a poor black Zambian child and
begging for donations, but stereotypes harm. I'm going to be honest.
Child Fund: Will you be my sponsor?
Jury's Comments :In this
video, children cannot speak for themselves because they are “too poor for
words.” This claim is beyond offensive; the video presents the Western donor as
the saviour. In addition, the video gives you the impression that just 92 cents
a day will save the life of the child you sponsor. When only addressing
poverty, structural inequalities, lack of proper health systems and other
issues become so simple!
UNICEF USA: Help UNICEF Save Childrens Lives
Jury's Comments : This video
is using the same classic theme that organizations have been using for a long
time; children appear as suffering victims waiting to be “rescued” by
donations. The approach is surprisingly coming from UNICEF USA; which claims to
promote children’s involvement in issues that affect them. Looks like it’s time
for UNICEF USA to revisit child rights principles; what would children and
young people have to say about this video?
Street King Energy / 50 Cent
Jury's Comments : Let me get
this straight; buy an energy drink promoted by 50 cent, and solve world poverty.
Awesome. While we are at it, should we ship boxes of Red Bull from Europe and
the U.S. to Africa? Maybe we could throw in some Toms shoes and Warby Parker
glasses. But wait; the video doesn’t tell us how much Street King Energy will
donate to help these cute, smiling children who appear in the video, or how the
funds will be used. Also, we can’t help but wonder about the corporate
practices of Street King Energy; are they making socially responsible
investments to make their company grow, or are they investing in corporations
like oil companies with poor human rights records? For now, we’ll stick to tap water.
Material and award is made by: SAIH - The Norwegian Students' and Academics' International Assistance Fund